Marketing Plan Lush Cosmetics Essay - 4886 Words

THAMES VALLEY UNIVERSITY HND BUSINESS A year marketing plan to take Lush cosmetics forward 9625669 SIMON DAVID MARFO Contents 1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market 2. Situational Analysis 2.1. Current product analysis 2.2. Product description 2.3. Current pricing strategy 2.4. Current products pricing 2.5. Current distribution 2.6. Current promotion 3. Current target market analysis 3.1. Target market approach 3.2. Strategic advantage 3.3. Demographic profile 3.4. Target customers 3.5. Product position map 3.6. Customer attitude†¦show more content†¦1.5. Lush Cosmetics Market Lush is trading in the cosmetics market and offers its customers organic and handmade quality products with no added scientific chemicals and none of the ingredients is tested on animals. Lush products are popularly known for its strong smell, freshness and its unique shapes and forms like cheese, cake or jelly. Lush cosmetics believe in equal opportunity for all and therefore employ anyone regardless of the cultural background, Lush trades only with suppliers who do not test products on animals and trade with main suppliers to cut off any intermediary. Lush cosmetics do not have a specific customer base they sell to anyone but most of their customers tend to be young age females. Lush cosmetics is an ethical company, the company’s philosophy is to protect the environment therefore all their products are not packaged if any the recyclable package is use. Lush also campaign against air pollution and therefore aim to air-freight less than 5% of its raw materials. It has also advised its entire staff not to take any UK mainland domestic flight when on business trips. Lush saves energy by using solar panels to heat water, doing Carbon Trust energy survey to reduce energy consumption and replacing its old machines with more energy efficient ones. 1. Situational Analysis 2.1. Current Products Analysis LushShow MoreRelatedMarketing and Lush Fresh Handmade7455 Words   |  30 PagesCompany: Lush Handmade Cosmetics 1. EXECUTIVE SUMMARY The purpose of this report is to investigate the brand, Lush, as an industry leader and delve into what essentially makes Lush successful, what are the internal strengths and weaknesses , the external opportunities and threats as well as a marketing strategy on how Lush is able to further their brand through the extensive promotion tools and techniques. Lush is a globally recognized brand that offers clients organic and preservative free cosmeticsRead MoreLush Cosmetics Supply Chain and Retail Management1623 Words   |  7 PagesIntroduction LUSH Retail Ltd. is a cosmetics retailer headquartered in Poole, United Kingdom. Founded in 1995 by Mark Constantine, a herbal trichologist and his wife, Liz Weir. Constantine and Weir both have backgrounds in the hair and beauty industry. Unhappy with the market, they decided to branch out and start their own business based on natural hair and beauty products.The couple started off developing formulas and products for The Body Shop in the 1970s. This forbade the Constantine andRead MoreLush Marketing Plan Essay2320 Words   |  10 PagesMSC Management MARKETING MANAGEMENT [pic] ASSESSMENT Submitted to: Programme Administrator: Carrie flitcroft Lecturer: Nichole Dunlop Submitted by: DATED: 19th APRIL 2012 Executive Summary This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years. This report explores and considers the various factors which impacts lush cosmetic’s productRead MoreEssay on Lush Cosmetics3726 Words   |  15 PagesMARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitiveRead MoreBeauty Company With Moral Credentials Essay1612 Words   |  7 PagesFounded in 1995, Beauty Company ‘Lush’ is an international chain that sells handmade hair, body and skin care products. With over 650 stores in over 40 countries, Lush is an ethical company with moral credentials. This Lush organizational culture prides itself on being innovative, progressive and is known for its campaigning against the treatment of animals and unethical practices, such as ‘The Problem with Palm Oil’; and ‘Fighting against animal testing’. One of the core values in the company isRead MoreLUSH CRM Case Study3236 Words   |  13 PagesExcellence 6 3. E-CRM 8 4. Online Reviews 10 5. Further Development 11 　　 Conclusion 13 References 14 Executive Summary People who knows about LUSH Cosmetics are surely know about its unrivaled passion for customer service. They are one-of-a-kind high-end retail company that specializes in producing high quality, natural, fresh and handmade beauty products. Besides the products alone, they also displayRead MoreAnalysis Of The Launch Of French Beauty And Cosmetics Giant2215 Words   |  9 Pages â€Æ' Abstract The article aims to explore the possibility of the launch of French beauty and cosmetics giant Sephora into the Australian market. The paper touches on the environmental factors which affects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks. â€Æ' TableRead MoreThe Body Shop International Plc2303 Words   |  10 Pagesever before, not only domestically but also internationally. Therefore, figuring out how can we survive the competition and stand out from the others have been put ahead of the schedule of plenty of enterprises. While many others are scrambling for marketing their invariable products—paying more attention to propaganda, packaging price strategies etc. some other have found it more crucial to be innovative. But that is not enough, to achieve greater success, one must combine proper management and adequateRead MoreThe year 2006, Marketing Plan for The Body Shop International3233 Words   |  13 PagesEXECUTIVE SUMMARY The year 2006 Marketing Plan for The Body Shop International consists of: The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials. Growth Model. Acquisition of independent TheRead MoreValue Driven Marketing at Aveda2813 Words   |  12 Pagespaper will refer to Aveda Corporation operating in personal care industry. The author will examine both marketing operations and strategic approach perspective to create customer value through differential advantage from comparable offerings in the same market. After comprehensive evaluation, the paper will determine opportunities and draw appropriate recommendations via Value-Driven Marketing approach for future development of the organisation in order to sustain competitive advantage within the